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Vida Research

Vida Research

Research & Data Teams
The Vida Research team is comprised of rotating team members from various departments, including marketing, sales, data, engineering, executive, and PR. This team tackles the ocassional research project using data from Vida and other trusted industry sources.

Trust on Trial: What 2,000 Managers Say AI is Doing to Customer Experience

Based on a survey of 2,000 U.S. managers, this report explores how AI is reshaping customer experience, brand trust, and the workforce in 2026. The findings show that while AI is a strategic priority, long-term success depends on transparency and strong collaboration between human and AI agents.
January 15, 2026

Addressing the AI Hesitant

AI hesitancy today is abundant, but the same was true for the internet in 1996. Failing to adopt AI strategies
January 15, 2026

For Those Who Say: We tried AI Agents, and the tech "wasn't there yet"

Scripted bots are a thing of the past; Vida AI Agents are conversational partners and team members.
January 15, 2026

97 Percent of SMBs Using AI-Powered Voice Agents See Revenue Boost

Missed calls are costing businesses thousands of dollars yearly, but AI agents easily make back that revenue, according to a new AI survey from Vida.
January 15, 2026